Representation Services

No matter where you do business in the world, you need a trusted counterpart to represent your company's interests in Europe. Here are some of the services we offer:

Market Research: Conducting studies to understand the local market, including customer preferences, trends, and potential business opportunities.

Promotion and Brand Awareness: Promoting company’s brands, products and services through marketing and public relations activities.

Relationship Building: Establishing and maintaining relationships with local stakeholders, government authorities, and potential new clients.

Customer Support: Providing information and support to existing clients, such as answering queries or addressing concerns.

Coordinating Activities: Acting as a liaison between your company and the local entities to coordinate business efforts.

Gathering Local Intelligence: Monitoring regulatory developments, industry news, and economic changes that may affect your business.

Marketing and business representation in Europe

The European market operates differently than its American counterpart, so it pays to discuss your market expansion with someone who understands the local environment. That's where we come in.

Expanding into Europe is not an easy decision for any company. If you have ever considered it, you may have more questions than answers. In the following text, we will try to provide you with some answers and explain how marketing and business representation in Europe works.

The first step is to make sure that your market expansion is feasible. You need to find out about the business representation in Europe, marketing and sales agents needed to offer your services or products. You will also need to know whether your products or services are regulated in Europe, and the basic administrative tasks required to run your European operations, such as accounting, taxes, legal, etc.

Unfortunately, there is no one-size-fits-all advice or rule of thumb to meet your expansion needs. That's why it's always better to consult someone who knows your business well. We are here to prepare you for your European expansion.

Expanding to the European Market

Foreign market expansion is a resource-intensive endeavor that is neither cheap nor short-term. Therefore, entering one of the most competitive markets requires detailed preparation and commitment to the process.

Here are some initial truths about expanding into the European market. Previous success in the U.S. or Asia doesn't guarantee immediate success in Europe. Why is that? Much of it has to do with the cultural fact that "Europe likes to trade with Europe". This maxim will permeate your company's structure as well as its internal bylaws, which are likely to have a major impact on how your business performs in Europe. For example, highly regulated industries such as food, pharmaceuticals, professional services, or transportation may require more than you expect, and you may face regulations that are not always fully understood.

One of the best ways to understand your company's readiness for European expansion is to conduct a feasibility study. Such a study will provide a long-term business development plan for the European market and clearly define the steps needed to move forward with expansion.

Understanding a client's business as well as possible allows us to find the most effective solutions for their visions. We can provide services ranging from a feasibility study to full business representation in Europe.

Marketing as you know it and marketing in Europe

Marketing in Europe is fundamentally different from marketing in the U.S. markets. First, marketing and sales are generally more aggressive and require sophisticated sales and presentation skills. Second, the size of the market means both great competition and a great opportunity to sell your products, but also the need for clear customer targeting and quality customer service to create differentiation in a highly competitive environment.

A good rule of thumb is that what works in the US or Asia probably won't work in Europe, at least not completely. Over the years, we've seen many great companies with excellent products and services invest significant resources in marketing in Europe, only to abandon their market expansion because their strategy proved unsustainable. Companies that don't have a strong customer base usually fail for two reasons: they refuse to shift their strategy away from their home market, and they are reluctant to hire local business development specialists. We can help you define the strategy and help you hire local talent.

Full business representation in Europe

A local business development specialist can play an essential role in selling your services, especially in a B2B segment, and is well worth your investment. That is why we are ready to recommend a clear form of marketing and sales, suitable sales channels and help you to hire a local stakeholder. We are ready to offer you a feasibility study as well as a complex long-term cooperation where we will take full responsibility for the management of your European branch and all the necessary details.

Entering the European market always requires a well thought out marketing and business strategy. As we have mentioned before, expansion into Europe is a resource-intensive endeavor that is neither cheap nor short-term. Many U.S. companies look for, and even expect cheaper and faster solutions. But in our experience, most of these business plans fail and end up costing companies much more time and money in the long run than if they had hired a local sales representative from the beginning.

We will prepare a detailed feasibility study for your market expansion into Europe, including the administrative requirements.

Representation Services

Marketing and business representation in Europe

Expanding to the European Market

Marketing as you know it and marketing in Europe

Full business representation in Europe

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